Forrester Consulting recently conducted a study on behalf of Rakuten LinkShare to understand the value of Affiliate Marketing.  At Rakuten LinkShare, we understand that Advertisers and Publishers have a lot of choices when it comes to making investments in online marketing.  This report shows decision makers why affiliate marketing is important within their interactive marketing mix and why after 15 years it is perfectly aligned with today’s value driven consumer.

This paper will help you and your colleagues understand the affiliate marketing channel.  In this whitepaper you will learn:

• How much advertisers are expected to spend on Affiliate Marketing through 2016
• The incremental value of Affiliate Marketing
• The impact Affiliate Marketing has on brand image